a) What is your USP – your Unique Selling Point that sets you apart from your competitors? (suggested 100 words)
Suggested format: paragraph
Tips: Think about what you tell people when they ask “What do you do?” What makes your product or service special. It may be related to quality, specifications, range, after sales service, price etc
b) Describe your target customers, how you market to them and the effectiveness of the marketing (suggested 400 words)
Suggested format: paragraph, bullets, table, subheadings
Tips: Your answer must be succinct and specific – a table would help you reduce word count. Think about your ideal customers. Have you identified your niche market? Profile them by detailing age, sex, location, likes/dislikes, purchase behaviour etc. Claiming that your product/service appeals to everyone is not a good marketing strategy. How you promote your business differs depending on the audience e.g. seniors often read local newspapers, but younger people are more likely to read social media. Always state how you measure your marketing success – is it through Google analytics, customer feedback, surveys, TripAdvisor reviews etc.