Post with Purpose: A Practical Social Media Strategy
Event Details
You can stop staring at a blank screen and wondering what to post.
This practical two-hour workshop will help small business owners develop a clear, manageable social media plan that can be confidently implemented in-house. You will learn how to establish strong content pillars, generate relevant ideas that connect with your audience and create a realistic content calendar your team can follow.
We will also explore the most useful tools for planning, creating and scheduling content, as well as the platforms, trends and distractions you can safely ignore. You will learn how to measure the results that matter, identify what is working and decide what to continue, improve or stop.
You will leave with:
- documented content pillars
- a bank of post ideas
- a practical tools shortlist
- a content plan
- a simple measurement framework.
No complicated systems. No chasing every new trend. Just a practical social media plan your team can follow.
Date: 10 Nov 2026
Time: 9-1130am
Location: Zig Zag Seminar Room, 50 Railway Rd Kalamunda
$15 members / $25 future members, Ticket Includes light refreshments, coffee and tea
Introducing your local expert:
Melissa Guppy is the founder of Clever Fox Marketing and brings more than 25 years of experience across retail, construction, manufacturing, government and small business. With an MBA and a background in senior marketing leadership, Melissa has extensive experience in both business-to-business and business-to-consumer marketing, covering brand strategy, traditional marketing, digital campaigns and social media.
She has worked with leading brands and organisations including Coles, Midland Brick, The Laminex Group, the Master Builders Association, Healthway, St John of God, Beta Spuds and Colliers International. Melissa is also a Certified Practising Marketer accredited by the Australian Marketing Institute and has contributed to its mentoring program and been appointed as a judge of the Australian Marketing Awards.
With extensive committee and board experience, Melissa currently serves as a Director on the Board of Western Roar in the WA Netball League. Since launching Clever Fox Marketing in 2015, she has helped businesses strengthen their brands, improve their social media presence and make smarter marketing decisions. Her workshops are practical, easy to understand and packed with ideas businesses can put into action straight away.