BACK TO BASICS

Back-to-Basics Facebook Workshop with Sarah Thomson Online Social Butterfly.

This workshop covers the essentials on how to market your business on Facebook.

You will learn how to:

·  identify your audience.

·  create your own voice.

·  understand how organic and paid reach function.

·  create posts that will get the best organic reach.

·  set up your page optimising all the information available.

·  manage your page so that you are not wasting time and energy on it daily.

·  schedule posts and create a plan.

You will leave with a detailed workbook that means you can refer to it when you want to implement anything that you have learnt during the training. You will walk away feeling empowered to better market to your audience using your business Facebook page.

Find out more about…

• Global ecommerce – what is ecommerce and how does it work?
• Customer online shopping behaviours and trends and the effect of the pandemic on ecommerce.
• Understanding Shopify, the world’s number 1 ecommerce platform for business owners 
• Ecommerce Process
  – Niche & Products
  – Customers
  – Choosing your platform
  – Brand & engagement
  – Customer experience
  – Launch guidelines
  – Marketing options

About Ben De Jonge:
Ben and his partner founded The Cut and chose Shopify as a specialisation in 2010. Ben is focussed on helping business owners to open online stores using the Shopify platform. They are Shopify Expert Partners, and the only Shopify Plus Partner Agency in WA.
On ecommerce projects, Ben helps business owners refine their brand and communications to become more relevant and engaging to their customers, and subsequently build engagement, optimise customer experience and increase sales conversions.

Ben started his career as an advertising creative working for global agencies and networks including Clemenger BBDO, Grey Worldwide and 303 Lowe in markets from Hobart and Perth to Canberra and Manchester.

This workshop is presented by the Business Station.