Reaching the right target audience can be one of the #1 challenges for many small business owners.

Sometimes as small business owners we get so focused on WHAT we are selling that we forget to think about WHO we are selling it to. This is the kiss of death for a marketing campaign, and sometimes even an entire business.

You could have the greatest product or service on earth, but if you are trying to sell it to the wrong person—you are never going to hit your sales numbers. That is why understanding your ideal customer avatar (AKA buyer persona) is so important.

Learning about your customer avatar and exploring a proven methodology for going deeper in your customer research than you have ever gone before, will help you to get to know your customers’ fears and deepest desires. It is vital tool to build a compassionate, connected, and profitable business.

Business Station presenter, Neda Farzad will cover:

1. What is an Ideal Customer Avatar is and why do you need it.

2. Two Methods to Consider when Creating Your Ideal Customer Avatar

3. How to Create Your Ideal Customer Avatar 

4. Examples to inspire you 

5. Free Ideal Customer Avatar Questionnaire

About Neda Farzad

Neda is a strategic marketing and advertising specialist, with experience across both B2C and B2B service-based business.

Neda has 20 years of extensive experience in business and entrepreneurship, sales and marketing, growth strategy, operations management, project management, team leadership, asset management in Public-Private Partnership contracts, and customer service.

Neda has also built and sold 2 businesses of her own and worked with small, medium, and large business in various industries. 

Neda helps businesses with:• Marketing and Advertising Strategy (online and off-line)• Facebook, Instagram, and LinkedIn Advertising• Business and Personal Branding• Customer Journey Mapping• Sales and Marketing Funnel• Lead Generation• Creating Offers• Sales and Conversion process• Client Nurture• Business and Leadership Coaching• Squarespace website design and development

Reaching the right target audience can be one of the #1 challenges for many small business owners.

Sometimes as small business owners we get so focused on WHAT we are selling that we forget to think about WHO we are selling it to. This is the kiss of death for a marketing campaign, and sometimes even an entire business.

You could have the greatest product or service on earth, but if you are trying to sell it to the wrong person—you are never going to hit your sales numbers. That is why understanding your ideal customer avatar (AKA buyer persona) is so important.

Learning about your customer avatar and exploring a proven methodology for going deeper in your customer research than you have ever gone before, will help you to get to know your customers’ fears and deepest desires. It is vital tool to build a compassionate, connected, and profitable business.

Business Station presenter, Neda Farzad will cover:

1. What is an Ideal Customer Avatar is and why do you need it.

2. A Two Method to Consider when Creating Your Ideal Customer Avatar

3. How to Create Your Ideal Customer Avatar 

4. Examples to inspire you 

5. Free Ideal Customer Avatar Questionnaire

About Neda Farzad

Neda is a strategic marketing and advertising specialist, with experience across both B2C and B2B service-based business.

Neda has 20 years of extensive experience in business and entrepreneurship, sales and marketing, growth strategy, operations management, project management, team leadership, asset management in Public-Private Partnership contracts, and customer service.

Neda has also built and sold 2 businesses of her own and worked with small, medium, and large business in various industries.