Events

Stuck with what to say on your website and marketing?

Your website is your ‘first date’ with your potential customers and it plays a huge role in attracting the right people, helping them connect with you, your brand and converting them into customers. 

This workshop will cover….

• Structure the main pages (Home, About & Services)
• Take SEO into account (but write for people)
• Make sure you are talking to customers – not confusing them
• Separate the ‘must have’ from the ‘too much’ information!
• Staying true to your ‘brand voice’ and more!

About Cindy Randall:

Cindy’s superpower is helping business owners create marketing strategies and words that work for their businesses.
Cindy runs Hats Off Copywriting, taking the Word Hat out of busy business-owner’s hands and crafting targeted, personality-driven copy for their websites, blogs, professional profiles and all other sales and marketing copy they need to deliver ROI. Not just a ‘word nerd’, Cindy has also spent the last 3-years training in small business marketing, and uses those tools and strategies to deliver copy and practical, digital advice that works.

Make sure you bring your fully-charged laptop/device

Come ready to take notes and “map out” a new structure and content ideas for your website

This workshop is presented by the Business Station.

Getting your business website live is no small challenge! There are so many things to consider and then there’s the age-old question of whether you should ‘DIY’ or pay a professional to do it for you. Website designer, developer and strategist Jo Minney will cover everything you need to know including: 

• Choosing the right platform for your business
• Checklist so you can hit the ground running
• Common mistakes first time website owners make
• Planning your sitemap
• Anatomy of a killer homepage

Bring your fully charged laptop/device

The presenter – Jo Minney

Jo is the founder of House Digital, a boutique web agency specialising in creating beautiful, functional websites for organisations, tourism and the corporate sector. A small business owner herself, Jo understands how painful it can be navigating an area you’re not familiar in which is why she loves being able to help out other small business owners through the Australian Small Business Advisory Service, powered by Business Station.

This workshop is presented by the Business Station.