The Local Expert - Designing with Purpose

Declutter and refine your designs using fundamental design principles and clever Canva techniques.

Many small business owners are using Canva for their marketing content but have trouble making it look good or be consistent.  This session aims to help people make their designs feel cleaner & less cluttered, with clear messaging and an easy to understand hierarchy of information.

In addition to this session, you can bring along your laptop and we will help you create designs you can use for social media, facebook posts & insta tiles. If you have a particular item you want designed, come along and we’ll help you tick that job off your list.

For this workshop you will need:

• Your laptop
• A Canva Account 
• A design job you want to complete

Main Topics Covered:

• Creating strong brand continuity – set up your brand kit in Canva
• Visual hierarchy – how to lead the eye and clearly communicate your message
• Best practices when using typography – enhance readability and visual impact
• Colours: print vs web, colour codes, colour theory and how to make beautiful colour palettes
• Creating harmonious layouts using alignment, space, balance and proportions 
• Canva tips and tricks to make your design pop!

Who it’s for
This workshop is ideal for business owners looking to manage some of their own design work and learn how to do it well

Your presenter: Samantha Sheppard 

Sam is a local marketing hero and the owner of White Mouse Designs, the creative force behind some of our most loved Perth Hills brands. As a Graphic Designer and with a decade-plus of design experience, Samantha blends her background in marketing with her passion for design, helping businesses flourish by creating standout visual identities. We are excited to have Sam as May’s Local Expert presenter.